YGACPA recently attended the 2026 PASBA Spring Marketing & Technology Conference in San Antonio, Texas.
Our team spent several days learning, connecting, and discussing some of the most important topics shaping the accounting industry today, including AI, new technology tools, marketing strategy, client communication, sales education, and tax and regulatory changes.
We were also proud to have our leader, Yuriy, contribute to the conference by teaching the Blueprint Sales Mastery class, sharing practical insights and experience with other professionals in the accounting industry.
One of the highlights was learning from Marcus Sheridan, author of Endless Customers, with an in-depth session focused on how businesses can build trust, answer client questions more effectively, and use technology to better serve small and midsize businesses in various industries.
Beyond the educational sessions, we also had the chance to unwind and connect with like-minded professionals and industry leaders from across the U.S. These conversations are always valuable, giving us new ideas, fresh perspective, and stronger relationships within the accounting community.
For us, conferences like PASBA are about much more than education. They help us bring fresh ideas back to our firm, improve how we communicate with clients, and continue building better systems for the small businesses we serve.
Another meaningful moment for our team was having YGACPA recognized as a Growing Firm. This recognition reflects the hard work of our team, the trust of our clients, and our continued commitment to improving how we serve small businesses.
We are grateful to be part of the PASBA community and to continue learning alongside other firms that are committed to growth, innovation, and excellent client service.